![]() The Depop deal comes as Etsy says it wants to become the home of multiple e-commerce brands that cater to new audiences. Still, Etsy is better known for homemade goods and crafts, while Depop is most famous for selling clothes.īut these two platforms have also cultivated buyers and sellers with profoundly different approaches to social media and online shopping, so merging their styles could be a struggle. The acquisition makes some business sense, too, as the two companies have a similar model: connecting independent sellers of goods to buyers. Perhaps best known for kitschy home decor, vintage clothes, and handmade goods, Etsy is staking its claim on a much younger generation of sellers and shoppers with the Depop purchase, rather than trying to reach those buyers on its own platform. Etsy, meanwhile, says that by acquiring the platform, it’s adding “ the resale home for Gen Z consumers” to its roster. Depop, a secondhand shopping platform designed for the age of influencers selling stuff on social media, will continue to operate as its own standalone marketplace. ![]() ![]() On Wednesday, the shopping site Etsy announced it was buying Depop for $1.625 billion in a mostly cash deal.
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